By education I'm an engineer but I found my passion more for digital design, software design and pursuing my career in design for the past 8 years. I started designing applications since 2014 and managed to build a diverse portfolio of work that articulates the understanding the concepts User desirability, Product feasibility and Business viability.

I’ve work experience and collaboration ranging from small scale startups to a large fin-tech organisation such as PayPal Inc to shape and design products that are used by millions. By working in such companies, I always aimed for the best user experience all the while balancing the needs of business and technology by understanding the nuances and customer requirements

I'm a Digital Product Designer from India 🇮🇳 working remotely for growth stage startups, all the while crafting designs end to end that serves purpose and need. In short, I design digital products that are usable, reliable, delightful & thoughtful.

Being like a Swiss Army Designer:

Embracing versatility and try to become the "Swiss Army Knife" of design. Adaptability is key when working on projects of different scale, scope and industries. I've been in situations ready to switch from corporate suits to startup sneakers without missing a beat.

The Empathetic Chameleon:

Develop empathetic superpowers to understand the unique needs of users, whether it's a multinational corporation or a small group of early adaptors, Connect with your audience like a chameleon blending into its surroundings.

The Startup Whisperer:

Working with startups requires a delicate touch. Like a whisperer, nurture their dreams and ambitions while guiding them through the design process. Help them find their voice and create remarkable products that stand out in the market.

Designer & Zen Master:

In the chaos of multi-disciplinary projects, channel your inner Zen master. Stay calm, focused, and meditate on simplicity. A clutter-free design approach can make even the most complex projects flow with ease.

I am driven by curiosity, dissatisfaction and an obsessive attention to detail. I love breaking down the silos. Getting my hands dirty designing, and building great products. Whether taking a product concept from 0 to 1, or attempting to take it from one to infinity. I'm proud to have worn many hats.

My design process is simple & crisp ...

You can’t find a solution until you have a clear idea of what the problem is. My favorite line in design goes as Don't be afraid to dig deep. Having that idealogy, I start every project with the assumption that I know almost nothing about what makes it tick. I start with a blank slate and do my due diligence to understand the root cause, status quo and investigate about all the different aspects of the problem before diving into the solution.

Gather the colorful rubberbands.

Break down the rubberbands into their separate colors.

Use the separate colors to create a new design.

This is like gathering the user requirements for a project. There is a need to understand what the users need and want, and what their pain points are. This can be a challenging task, but it's essential to get it right.

This is like breaking down the user requirements into their individual components. We need to identify the different features and functions that the users need, and how they all fit together. This can be a complex task, but it's essential to understand the big picture.

This is like creating the user interface for the project. There is need to use the different features and functions to create a design that is both functional and visually appealing. This is where the creativity jumps in to create beautiful long lasting products.